AIACA is a membership-based apex body for the handloom and handicraft sectors that advocates for favorable policies at the national level, provides capacity building support to craft enterprises, and provides Craftmark certification to help craft enterprises differentiate their products as genuine Indian handicrafts. Through its policy recommendations that are grounded in field-level research, AIACA is able to represent the needs of craft enterprises across the country and influence Government policies and Government spending at the national level. In addition to national-level advocacy, AIACA works at the enterprise-level to create effective and sustainable organizations that are able to compete in mainstream markets, benefitting the artisans that produce the handicrafts. To ensure that handicrafts are able to compete with mass-produced products, AIACA provides certification and marketing support through its Craftmark initiative. Craftmark not only denotes genuine Indian handicrafts, but also sets a sector-wide minimum standard for products labeled as handicrafts and increases consumer awareness of handicraft traditions. Policy Research & Advocacy: AIACA conducts field-level research through its member organizations to provide policy recommendations, build networks of relevant actors around key bottlenecks and spur policy reform to ultimately provide a supportive policy framework for the craft sector in India. Enterprise Support Program: To help producer groups and enterprises establish and run viable businesses that are able to compete in the mainstream economy, AIACA’s team provides tailored capacity building support in the areas of production, product development, financial management, human resource systems, technology and marketing. Craftmark: AIACA provides certification for individual craft processes so as to differentiate handicrafts from mass-produced products. Once certified, craft-based businesses, cooperatives and non profits use the Craftmark logo on the label of their products and gain access to AIACA’s marketing support. Outreach Through its Enterprise Support Program, AIACA enhances the efficiency of craft enterprises, making crafts a reliable livelihood for artisans. Through its Craftmark initiative, AIACA provides market access to craft enterprises. AIACA has supported 103 producer groups for a total outreach of 42,628 artisans. AIACA has generated total sales for these artisans of approximately 17 Crore over the past 5 years. Leadership and Team AIACA has a prominent board with members that represent various sectors such as Laila Tyabji (Founder of Dastkar), William Bissell (Managing Director of FabIndia) and Rathi Vinay Jha (ex-Secretary, Ministry of Tourism). Amita Puri is the Executive Director of AIACA and she leads a team that combines extensive business experience with in-depth social sector knowledge. Third Party Endorsements AIACA has been supported by RBS, Ford Foundation, European Commission, Sir Dorabji Tata Trust, Ebay Foundation, FabIndia, Aid to Artisans and the Development Commissioner of Handicrafts, Ministry of Textiles. Partnerships with External Stakeholders In partnership with FabIndia, AIACA developed and implemented community owned, professionally run companies in rural areas. AIACA also partnered with the Ministry of Textiles for a cluster development project, which included initial assessment, mobilization and capacity development of artisans.